Revolutionizing Home Improvement: Builder Prime’s Vision
Founded in 2016 by Jonathan Weinberg, Builder Prime is bringing efficiency to specialty and replacement contractors and offering an all-in-one business management solution. This powerful platform integrates CRM, estimating, production management, invoicing, payments, and more. Oftentimes specialty and replacement contractors faced significant challenges in managing deposit payments and final payments at job completion. By offering streamlined, automated solutions, Builder Prime enables businesses to operate more efficiently, win more jobs, and grow, while delivering exceptional customer experiences from lead to referral.
Builder Prime’s journey began with Weinberg’s own home renovation experience in 2007. With a background in software and financial services, he identified inefficiencies in the contractor industry and decided to develop a solution that would simplify the complexities of home improvement business operations. Today, Builder Prime serves a wide range of contractors, including specialty and replacement contractors, and is trusted by hundreds of home improvement businesses.
The Challenge: From Delayed Payments and Site Revisits to an All-in-One Solution
From the early days of Builder Prime, payments were top of mind for Weinberg and his team. As they streamlined the sales process, including contracts and e-signatures, they realized a major inefficiency in collecting payments. Customers relied heavily on manual, paper-based invoicing and payment methods such as paper checks or in-person credit card swipes. This not only delayed payments but also required contractors to physically revisit customer homes to collect deposits, adding time and travel costs.
In particular, specialty and replacement contractors faced significant challenges in managing deposit payments and final payments at job completion. The lack of integration between payments and the rest of Builder Prime’s automated workflow created friction in an otherwise efficient system, impacting both contractor operations and customer satisfaction.
Why Payabli?: The Game-Changer for Embedded Payments
Builder Prime initially partnered with a popular payment solution for software startups. However, they quickly encountered limitations with the provider’s basic package, particularly around pricing flexibility, risk management, and customer support. Additionally, their fee structures led to reconciliation issues for Builder Prime’s customers, as fees were deducted without transparency, making it difficult for customers to reconcile payments accurately.
Builder Prime needed a new payment solution—one that would provide visibility into fees, offer more robust support, and allow them to grow without taking on undue risk. After evaluating their options, they chose Payabli for its significant domain expertise in the field services vertical, trusted advisory, technical flexibility, and scalable economics offering that grows alongside Builder Prime.
Payabli not only offered a seamless integration process but also provided the level of trust and transparency Builder Prime needed. Builder Prime was able to customize pricing and fees, gaining greater control over their payments strategy and revenue. With a shared background in SaaS, Payabli’s team was able to deliver tailored solutions, including revenue-sharing opportunities and dedicated support and expert payment guidance around PCI compliance and chargebacks. Builder Prime’s decision to partner with Payabli was driven by the people behind the platform and the potential for a mutually beneficial relationship.
Flexibility drives 1000% growth
With the transparency and control Payabli provides, Builder Prime can now offer flexible pricing models from Flat Rate, Interchange Plus and Pass-through models that allow contractors to compliantly pass credit card fees onto customers or offer cost-effective ACH options. This flexibility has become a compelling selling point for Builder Prime’s customers.
Since implementing Payabli in 2021, Builder Prime has seen impressive growth, with payment volume increasing by 1000%. The payment integration has not only enhanced customer retention but has also become an integral feature that drives the overall user experience. Today, nearly half of Builder Prime’s users rely on the payment system, and the percentage continues to grow.
From the beginning, Payabli’s customer support and onboarding experience stood out. The integration process was fast, taking only a few weeks, and Payabli’s team provided real-time support, even setting up a dedicated Slack channel for quick access to engineers for technical questions. Payabli’s product continues to evolve and Builder Prime continues to enhance their payments offering as Payabli adds new functionality and products.
Payabli has helped Builder Prime deliver a superior customer experience by simplifying the payment process.
Additionally, Payabli has become a meaningful part of Builder Prime’s Business Model, helping boost business growth and enabling the company to confidently offer a solution that meets the needs of their industry.
Looking Ahead: Continued Innovation for Builder Prime Payments
Looking to the future, Builder Prime and Payabli’s partnership will continue to evolve. With plans to implement additional features such as Apple Pay, Google Pay, and mobile check capture, Builder Prime aims to expand their payment capabilities further. Moreover, Payabli’s sophisticated payables solution will allow contractors not only to accept payments from customers but also to manage vendor and subcontractor payments—closing the loop on a fully integrated financial system.
Payabli has proven to be more than just a payments provider for Builder Prime—it’s a trusted partner driving innovation, growth, and efficiency. Together, they’ve transformed Builder Prime’s offering, delivering a seamless, integrated payment experience that meets the unique needs of home improvement contractors.
This partnership isn’t just about payments—it’s about creating lasting value for contractors, customers, and the home improvement industry as a whole. And with Payabli, Builder Prime is leading the charge.
Marketing at Payabli