The Vertical SaaS Playbook: Unlocking the Power of Embedded Payments and Fintech Expansion

Turn Payments Into a Revenue Engine for Your SaaS Platform

Looking to transform your vertical SaaS platform and unlock powerful new revenue streams? Embedded payments are more than a feature—they’re a growth strategy.

Created in collaboration with Ershad Jamil, former Chief Growth Officer at ServiceTitan, this actionable guide breaks down how leading SaaS platforms are monetizing payments and scaling fintech offerings.

Download the Playbook

Inside the playbook, you’ll learn how to:

  • Launch and operationalize embedded payments
  • Price and position payments for maximum margin
  • Build a go-to-market strategy that drives adoption
  • Expand beyond transactions into next-gen fintech products
  • Whether you’re just starting or scaling fast, this is your blueprint for building a high-growth payments business within your SaaS

Download the Playbook

About the Author

Ershad Jamil

Former Chief Growth Officer, ServiceTitan

Operator, Advisor & Investor Driving Innovation for SMB Tech
Ershad builds and scales business lines for Vertical SaaS, AI, FinTech, and Embedded Tech companies serving Small and Medium-sized Businesses (SMBs)—a massive yet still under-innovated segment of the global economy. From tradespeople to dentists, trucking fleets to pet care, the tools powering these industries are just getting started.
He joined ServiceTitan as employee #49 at $3M ARR and played a key role in its growth to a $9.5B valuation. Ershad led strategic partnerships and built add-on product lines that went from $0 to $100M+ ARR in under five years—including credit cards, financing, payroll, email automation, and more.

Today, Ershad helps companies launch new revenue streams, shape go-to-market strategies, and accelerate growth through product innovation, partnerships, and platform expansion.